The circular economy forms an important basis for sustainable management. In addition to the ecological goals, legislative activities must therefore also take into account the economic and social dimensions of sustainability. Innovations and common standards. Successful circular economy policies must both recognise innovation-driven improvements and include common standards for sustainable product design. Performance and innovation, safety and user requirements for products must be consistent with the use of recycled raw materials. View the entire product life cycle. It is crucial to always keep an eye on the entire product life cycle. This applies to resource conservation through multi-recycling as well as the positive effects due to innovative products and processes, but also to the use of energy for the recycling process and many other aspects. Ensuring openness to technology and practical relevance. Innovations must not be inhibited by non-practical specifications. Rather, they must be promoted under the premise of openness to technology. The vbw is committed to intensively examining the individual measures for their practicability when designing a sustainable circular economy policy.